We care about how your Personal Data is used and shared, and we take your privacy seriously. This Privacy Policy is intended to help you better understand how we collect, use and store your personal information—whether you are a merchant or end user that uses www.paywhatyouwant.io products, applications or services (together, the “Services”), a customer that shops at a store using our technology, a customer that has opted into www.paywhatyouwant.io or whether you’re simply visiting this website. By using any of www.paywhatyouwant.io Services, or by dealing with a merchant using www.paywhatyouwant.io Services, you are agreeing to the terms of this Privacy Policy and, as applicable, the  www.paywhatyouwant.io Terms of Service. This policy does not apply to the practices of companies that www.paywhatyouwant.io does not own or control, or to individuals that www.paywhatyouwant.io does not employ or manage. “Personal Data” means any data related to an identified or identifiable individual

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website, and where appropriate, by other means. By continuing to use this Website or the Support Service after these changes are posted, you agree to the revised policy.

Please read the following to learn more about our privacy policy:

We strictly follow the Directive covered by UK’s privacy law, the Data Protection Act 1998, and also the GDPR guidelines of the European Union,  the data collection principles covered by both of these pieces of legislation which are:

  • Customers must be notified when you are collecting their data (do that through a Privacy Policy agreement hosted and linked from your online store pages)
  • Personal data should only be collected for specific (and lawful) purposes
  • The data collected should be adequate for the purpose
  • Personal data should be accurate and kept up to date
  • Personal data should not be kept for longer than necessary
  • Appropriate security measures should be put in place to protect customer data
  • Personal data must not be transferred to a country or territory outside the European Economic Area unless that country or territory also ensures an adequate level of protection for that data


Personal Information– We collect the minimum amount of personal information to optimise the services we provide; we collect first name or both names, email address, physical address or other contact details, account or PayPal details and any other information relevant to the interaction for the visitors to our website. You can also provide a photograph for your profile, but this is optional. We will store your transaction history with Paywhatyouwant.io unless you wish us to delete it. When you create an account you can, optionally, create a short bio which is shown publically. We endeavour to make as much of the personal data you use on Paywhatyouwant.io optional, so you never need to make your username, photographic image or bio personal if you do not wish to. If you ever wish to know what data we have relating to you then get in touch with us and we will let you know promptly. If you want us to delete your data then just let us know.

Why do we collect such information– We collect personal information when you sign up for our Services, when you access our Services or otherwise provide us in order to process sales, commissions and purchases and to provide the expected receipts, statistics, and reports. Also, so that you can set up an account with us. Your data allows us to recommend particular products which may be of interest and ensure you can use the website smoothly as either a vendor or buyer of digital products. To perform accounting, auditing, billing, reconciliation, and collection activities. Information may also be collected to respond to your inquiries the best we can. To perform data analyses and data aggregation (including anonymization of Personal Data). We also comply with law enforcement requests and other legal obligations. We collect the personal data to protect the rights, property, or safety of www.paywhatyouwant.io, our employees, our users, or others, including by taking measures to prevent fraud and reduce credit risk and to comply with industry standards and our policies.

How long do we retain your personal information-We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws. We are happy to delete all of the information you have given us at any time, just email us at info@paywhatyouwant.io. We take measures to destroy or permanently de-identify Personal Data if required by law or if the Personal Data is no longer required for the purpose for which we collected it.

How do we keep your personal information secure-We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

Control over and access to your personal information– We understand that you have rights over your personal information, and take reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information, you can update many types of personal information, such as payment or contact information, directly within your account settings. If you are unable to change your personal information within your account settings or if you are concerned about data collected as you visit www.paywhatyouwant.io or use our support services, please contact us to make the required changes.

When and why do we share this information with third parties–  We may also share your information in the following circumstances:

You can choose how to set up your account, if you use your personal name, photograph and biography then bear in mind that this will be publically viewable.

To prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

Paywhatyouwant.io works with some select third parties and service providers to help provide you with our Services and we may share information with them to support these efforts. Examples include the companies we use to email our members and the companies we use to help us with customer trends such as which types of products are doing best with which demographics.

To help us recommend products to you from our latest vendors on Paywhatyouwant.io, conduct marketing and/or advertising campaigns, let you know about new services which we think may be relevant for you and let you know if we think you may benefit from existing services which you are not using.

To confirm to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).

Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

To improve our Sites– we use cookies to understand how our customers use our Sites and interact with our website services. For example, we may use technology on our Sites, which records user movements, which pages are most popular, and how navigation options are used. This helps us to identify usability issues and improve the assistance we can provide to users and is also used for aggregated and statistical reporting purposes. We also use cookies to understand what type of device you are using to show you the best version of the site. We may use services like Google Analytics – You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Lawful basis for processing-We only process personal information where we have a lawful basis for doing so, such as the following:

User consent – This is where you have given us explicit permission to process personal information for a given purpose. For example, if you subscribe to our newsletters, we ask for your consent before adding your email address to our subscriber list.

Legitimate interest – This is where we have a legitimate interest, as a business, to process personal information. For example, where we are aware of copyright infringements on our Site, it is in our legitimate interests as a business to identify those responsible. We take due care to balance our interests against your right to privacy.

How we protect your data-All communications with our Sites, including submission of your email address for Newsletter subscription is encrypted using SSL (secure sockets layer).